Clay
Clay
AI-powered go-to-market data platform
Clay is a go-to-market platform that combines 100+ data providers with AI to enrich, research, and personalize outreach at scale. Its AI agent (Claygent) scrapes and reasons over the web to fill CRM data and draft tailored messaging.
Primary Functions
sales prospecting
data enrichment
outreach
Features
- Enrichment from 100+ data providers
- Claygent AI web research agent
- Personalized outreach at scale
- CRM sync (Salesforce, HubSpot)
- Waterfall enrichment for coverage
- Spreadsheet-style workflow builder
Limitations
- Credit costs scale with volume
- Steep learning curve for advanced flows
- Compliance responsibility for outreach
- Data accuracy varies by provider